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| Delta Private Jets Launches New Advertising Campaign |
Carrier adds flexibility, benefits to industry leading Jet Card
Cincinnati, Aug. 2 ,2011 - Delta Private Jets today announced a new advertising campaign, developed with agency Partners + Napier. The campaign includes several website and product enhancements to benefit customers.
"This campaign conveys that you can enjoy your success while staying practical about how you approach lifestyle decisions like private jet travel," said Delta Private Jets President Jim Segrave. "Delta Private Jets is unconventional in the private aviation category because we provide a more straightforward approach to our pricing and customers gain the benefits of being connected to an industry leading commercial carrier like Delta Air Lines."
Print advertising will appear in publications including the Wall Street Journal, Robb Report, Business Jet Traveler, and digital banner ads will run on websites such as CNN Money, Time.com, Travel & Leisure.com, Departures.com, etc.
Along with the new campaign, the Air Elite Card will be renamed the Delta Private Jets Card. The Card offers customers advantages such as rates locked in for up to two years, account increments of either $50,000 or $100,000, no fuel surcharges and guaranteed jet availability. Additionally, it offers cardholders valuable benefits on Delta Air Lines, including Diamond Medallion status*, Delta Sky Priority services, Delta Sky Club membership and discounts** when purchasing First class or Business Elite tickets on Delta.
The branding campaign is the latest in a series of investments and upgrades Delta Private Jets has made over the last two years. - In January 2010, Delta Private Jets doubled the size of its fleet with the acquisition of Kinston, N.C.-based Segrave Aviation, a leading jet charter and jet management company, and an innovator in online booking and flight management technology.
- In June 2010, Delta Private Jets introduced the Air Elite Card, which offers high-value customers several exclusive benefits, including the ability to book on-demand private jet service and commercial flights in a single call using a pre-paid Air Elite account.
- In September 2010, Delta announced that its wholly owned private jet subsidiary, Delta Air Elite, would begin operating under the new brand of Delta Private Jets.
- In 2011Delta Private Jets added 12 of the most popular aircraft to its fleet including the Hawker 800XP, Learjet 60, Citation X, Citation Excel, Challenger 300 and Challenger 601-3R.
About Delta Private Jets
Delta Private Jets is a wholly owned subsidiary of Delta Air Lines (NYSE: DAL). Delta Private Jets provides aircraft charters, aircraft management and its innovative Air Elite Jet Card. Delta Private Jets combines more than 26 years of experience serving business travelers with the resources of one of the world's largest airlines to provide a truly exceptional travel solution. The company operates a diverse fleet of Bombardier, Cessna, Dassault, Gulfstream and Hawker Beechcraft jets. Delta Private Jets was named "Best Private Jet Service" by Executive Travel Magazine in 2009, 2010 and 2011. It consistently receives awards for outstanding customer service and has continuously held the coveted ARG/US Platinum safety rating longer than any other operator in the world. More information is available by visiting www.DeltaPrivateJets.com.
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Benefits require purchase of the Delta Private Jets Card. Delta Private Jets Card is subject to Delta Private Jets' Terms and Conditions that are outlined in the current Delta Private Jets Card Agreements. For Terms of the Jet Card visit DeltaPrivateJets.com/jetcard. Delta Private Jets flights are operated by Delta Private Jets, Inc., an FAA-certificated Far Part 135 air carrier, or by another FAA-certificated Part 135 or Part 121 air carrier. Offers void where prohibited by law. Offers subject to change without notice. Other restrictions apply.
*All SkyMiles program rules apply to SkyMiles program membership, miles, offers, mile accrual, mile redemption and travel benefits. To review the rules, please visit delta.com/memberguide. Taxes and fees for Award Travel are the responsibility of the passenger and must be paid at the time the ticket is booked. Award Travel seats are limited and may not be available on all flights or in all markets. Partners airline benefits subject to change and subject to the terms and conditions of each partner. All Delta Sky Club rules apply to Delta Sky Club use. To review the rules visit Delta.com/skyclub. Offer, rules and benefits subject to change.
**For domestic or international air transportation provided by Delta, Cardholder shall be entitled to a 20% discount on published F (domestic First Class), C (international First Class) and J (international Business Class) fares in effect when booked.
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